An exploratory study of casino customer loyalty programs

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Harrah’s High Payoff from Customer Information Introduction Harrah’s Entertainment, Inc. (or simply Harrah’s) is assuming a leadership role in the gaming industry through a business strategy that focuses on knowing their customers well, giving them great service, and rewarding their loyalty so that they seek out a (PDF) Membership Service quality Customer satisfaction ... programs are designed to enhance customer loyalty, researchers When analyzing the inﬂuence of each casino service quality on and practitioners should be cautious when interpreting their customer satisfaction and loyalty, ﬁndings show that service qual- effects since customers who are not associated with any loyalty ity does explain ... An Exploratory Study of Casino Customer Loyalty Programs An Exploratory Study of Casino Customer Loyalty Programs 1 Part One . Introduction . Amidst an economy in recession, casino operators have been forced to abandon the build it and they will come strategy. Instead, gaming executives have had to slash spending and focus on doing more with less, as well as becoming more customer-centric. "An Exploratory Study of Casino Customer Loyalty Programs ...

An Exploratory Study Of Casino Customer Loyalty Programs, Cristina R. Crofts UNLV Theses, Dissertations, Professional Papers, and Capstones This study summarizes academic theories and industry applications related to customer loyalty programs, drawing on literature pertaining to reciprocity and resource theory, attitudinal loyalty, tiered loyalty programs, and reward type and timing.

1 Apr 2011 ... Casino Loyalty Programs of the Las Vegas Locals' Market . ..... This case study will evaluate a brief history and the current state of the Las ... CASINO LOYALTY PROGRAMS - OhioLINK ETD An exploratory survey was developed and conducted via email and social media ..... uncertain if customer participation in a casino loyalty program plays a role in ... Casino marketing, problem gamblers or loyal customers? | Request PDF

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An Exploratory Study of Casino Customer Loyalty Programs ... CiteSeerX - Document Details (Isaac Councill, Lee Giles, Pradeep Teregowda): ii

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– The paper presents the results of an exploratory study focused on a sample of loyalty cardholders by ... customer satisfaction, and store loyalty ... Literature Review On Customer Loyalty Programs dissertation writing for payment methodology chapter Literature Review On Customer Loyalty Programs ... On running exploratory ...Customer loyalty ... casino gaming ... The Future of Retail Customer Loyalty - cisco.com The Future of Retail Customer Loyalty ... It’s getting tougher to cultivate customer loyalty. Traditional programs have driven loyalty by ... 2008 study, she found ... Why Customer Experience Is Key for Loyalty Programs Improving customer experience offers more long-term benefits than “earn-and-burn” loyalty programs ... Casino Giant Andrew Winston ... loyalty programs as central ...